Online games,

2010-07-06 Study: Xu stick Source: Network



\If you just have not played \My guess, you might think the key word generally include these: the most expensive games, garbage games, black heart of the company, Shi Yuzhu, moral bottom line, the game industry's showstopper ... ... If this guess is correct, then I have to say , roughly a month ago, I told you, like these ideas - may be even worse.

However, in contact with the \FC, 1990 ? 7 years old came into contact with the Yellow Sea and the top 286 computer games) to the game concept, and nearly 8 years work experience in the gaming industry - all of this, all have been subverted. When I close a friend to the \I played the \

- At this point, if you think this is a gun is issued, you can not read. Otherwise, please continue.

one can not ignore the \

because of their work, I have seen many companies, \However, these research and evaluation are basically around the \I think this and our production, operations, and even play games, very few ideas to think about what a game.

so-called game concept, the definition in this paper mainly refers to the idea to design a game based, including: Do you think a game then? For example, a famous Japanese producer said the game: a game player, if not hundreds of hours of torture, that it really worthy to be called games; game should be made of what? For example, Blizzard that allow players to experience every stage of the fun, find surprises, step by step; how it brings happiness, or that you received from the kind what kind of happiness? For example, many game companies would stop the launch of the new system, props, and content; so these ... ...

each company, each person's understanding and awareness of the game is different, leading to their idea of a great gap between the game and also thanks so before the game fits the category and content Buzhi Yu. But in the \After the growth was a huge sense of accomplishment. Need For example, the swap rate is usually equipped with less than 1%, for example, do not plug a network game in the premise upgrade for half a year, for example, if there is no skill, but hit a powerful BOSS ... ... these are different the foot.

but the \

in the \And thereafter, by completing the live line tasks, answer, the number of fixed daily limit participation in activities can almost guarantee you 30 before, like the flying levels, - perhaps even faster than the growth of flying. At the same time, the time when the players ?? almost do not have to operate, press the speed key Ctrl + Z, people will be as open as a plug-in automatically ??, and monster drop equipment, you can use \half-screen \stronger than 25 can buy the equipment ... ... and so on, can endlessly talk about.

above, is the \However, you will will not find: a game level, equipment, everything can be so easily have, its fun not? Well, let me in the form of questions and answers to tell you about a \Second, \

issue 1,GHD Straightener hair, as previously mentioned, but every one had the game experience, players enter the \receive a property than 15 weapons and equipment is also excellent. - Now, I assume you are the player, at a time when you got a 10 can use the weapons, you are willing to got to the 10?

issue 2, when you got to the 10, have learned the basic system of the game and found weapons in the hands of the property is far better than 15 weapons, then you are willing at least I got to 15 level?

issue 3, when at least I got to 15 you decide, you are surprised to find that from 10 to 15 also take less than an hour, even, you are not in themselves react under the circumstances, the inexplicable rise to a 20. You are willing to continue?

question 4, do you think of \You will not want to, at least to pay props to this spent, and then leave the game?

question 5, do you find the main line when the task that you absolutely do not need to check information Quguan network or Baidu, QQ ask for help without posting the form to know how to play this game, but do not need to find a hidden corner of the NPC and look at most of the day, all the tasks you need to find the NPC prompt and monster names have the following line underlined, as the same page hyperlinks, you can just tap, it will automatically find He completed the task. In ??, just click Ctrl + Z, you can automatically ??. You will not be because this game is simply too easy, and that the cabinets it automatically ?? the same time, in addition to talk page also does not matter?

issue six, whatever the reasons, in short you have 20, and upgrade the speed a little, - note that is slightly slowed down. At least not to hit Ctrl + Z you can not rise a ten minutes, and this time you should have got through the task of better than 30 weapons and equipment, and completed the five elements and get a metal, wood, water, fire, earth in a certain kind of property. You find that you automatically ?? time around there are many people in the same way with you ??, naturally, like all online games as you team up. Suppose you attribute consistency, you immediately get up to 300 points of attack power grows, Shaguai like cut melons. This time, because you do not need to operate, so all the time you chat, you naturally become friends. So, when you become a friend, you will leave one with friends playing the game What?

question seven, 20 before you, you will find NPC will guide you to the Imperial City's bulletin board - specifically, a wise man of the NPC next to the name. The NPC's role is that you can consume a certain amount of game currency, to answer her question raised by 20, and receive several times ?? experience, even a rose 2. This time, you will not find out that this game is a little fun?

question 8, you finally decided that - well, in fact, before you make a decision, you have once again failed to understand the rise of the 10. When you're 30, you find that you can ride, and very awe-inspiring; you find yourself in case it did not cost a penny, save a bunch of warehouses to spend money to buy the props, if earned; you found himself wearing an easily obtained by ?? on, attributes good equipment; you find before the team's sake because you have several friends had; you also found that 10 when the system has been given to you a surrogate baby, you know it becomes clear the state after waiting for adoption, even if you are down, when you visit again very likely to have reached 35. If this time you give up the \

question 9, you will also find that, if you charge 10 yuan point coupons, NPC will give you many valuable props, and about a liter a few levels you, NPC will then be returned to you some coupons. Simply put, you may have spent time in the 30 10 dollars, but wait until 50, you have won a total value of 200 props. So, if the problem you have decided when eight more to play for a while, you are willing to pay 10 yuan tentative? - Of course do not pay it does not matter, because plenty of room for you back the money or willing.

question 10, you are so almost effortlessly to 50 in a very short period of time, and if you have paid off fee, you will almost certainly play go. But if you did not pay off fees, and still think this game is garbage, wanted to leave, it does not matter, because this time you will find that many high-level players for less than the official price of the acquisition of certain paid props - These props, you almost certainly have. Then you're easily using the \

problems stop here before it, in that time, you will experience many similar temptations, such as you have just finished killing a player, the screen suddenly found out your name: \so and so who \But I am afraid that step before you arrive, already unable to stop the.

When you in my heart quietly answering all the questions above, you may still feel that: \. \the 1 million peak online how come? - Let me tell you. Third, \

\But the ingenuity of market activities.

\I want to focus on: \

Let's start time is near us for a mention of activities, the recent \activities. A masterpiece of this activity is that - if you carefully read section II of the 10 problems will find a player if they got 60, he was almost not possible for them to leave, \. And it does not matter even if he left, \work together to this point.

A general review of the domestic market, a game which can not initially so \can not be reached step by step, unable to stop holding the nose level. In short, they are copied in many parts of the \

this, I can give you an example, I have done in the agent-based game company markets a friend, in the game when the beta invite a group of \Players asked my friend: \- That is, Further, players not only can not easily resist the temptation and stay because of the \\

another \Activities are: to the original BOSS become very powerful extremely weak, whatever you kill,ugg outlet, the original monster is extremely weak ability to turn a few times, make you terrified. The beauty of this event is that all new players entering the game, all in the shortest possible time that the post-game content!

a player can in the shortest possible time that the post-game content of what's the use? Yes, of course. Why online games on the market today, so many online games, the players have not even seen the shadow of the game when the publicity started 60 games and equipment, 100 equipment? Why is the game plan, the company boss in an interview when the mouth closed to talk about the future development of this game plan? Because this is typical of fancies, so you see the sweetness of late, you are just happy in the \

But the problem is that almost all game companies, in the latter part of the contents of their own when the show are used to say, with a blow, and with a look, only, - note that only the \used to do, so true so you can more than a decade with dozens of class time, or even 100 can be encountered after the monster pay to get started! Words are but wind, seeing it as fact! Well, when you experience when dozens of class to the end of this game, I know how to kill them, you will not stay Why? You will stay!

such an event, the market has Which game companies dare to do What? No. Why not? Need equipment because they are too important, as players will remain almost the only reason in the game, if they let a player be able to play after a few hours into the final BOSS, after the player got the Need for equipment Why can? This game is not content to play on, or the game's economic system has been destroyed!

However, the \The sooner the more loyal addicted, the more loyal also to pay more money! That journey rely on to attract to attract players to get good equipment is also willing to stay after? 4, \

no time-guess, and I direct you unlock secrets to rely on the PK, is that people rely on state-level battle!

here once again that \Players stay in a network game - note that the network game, do most things? Collection of equipment? - As a network game, as long as it can ensure the update rate, then you will always be equipped to collect endless. Upgrade? - Do not say \- Monster is Dabu Wan's.

Well, the answer is: is the human interaction! Interaction between people that we can know the current scope, includes what? Mentioned above, the collection equipment, upgrade, ??, - as long as you do not have to bring online games to play as single copies, the fact that these are considered on the form of human interaction. In addition, that is, chatting, PK, country war such systems.

In other words, as long as I do this part of interaction between people, and I defy you to get one into the game on all the top equipment,mbt shoes cheap, kill all the blame or full level, - I like the updated version, I am independent research and development type company, I have the agent updates the game can not match the speed, response speed! Then the \Friends, links and other equipment to collect said before, no longer talk about. Let's just say, \This does not make players happy so he?

- My answer may make you disappointed. My current \But I want to say is, even if \avoid the shortage of the game itself.

example PK system. In all condemnation, \revenge to throwing money at revenge. But this is absolutely nonsense.

because every player into the game in the beginning, \In other words, \between. But also \

Well, more wonderful setting: the players of each country as a foreign Waijia PK, the city contribution to national growth, glory, so the yuan to protect their players will be totally voluntary non-RMB players and,uggs bailey button, because each player is almost 10 when the multi-level, it will almost certainly have a few friends. Therefore, the final result: \And the protection of non-voluntary soldiers RMB RMB players - they can derive when the boss's satisfaction cover. Rather than the RMB players still do not spend a penny in the case of revenge!

- If you think that the \First of all, said Shi Yuzhu Why do 2D games? 2D 3D games because competition is not fierce Why? Not! The correct answer is that the current domestic general machine configuration and network environment, you talk to see if a 3D fighting game to work on the million people country? - I'll tell you a number, the majority of online games market, a group of servers at the same time not to mention people to fight, and can carry 5,000 people online even pretty good! Do you say: \Or: \such a reason. But there is a problem can not be solved: many countries, the number of soldiers of different yuan, or uneven distribution of forces, among other factors led to the dominance of a single force, other forces, having failed to make, and how to do?

can not do,uggs Australia, almost all online games in the team when faced with such a situation, only three options: first, to leave the game. Second, continue to be torn - or eventually leave the game. Third, another server. Well, you can change the server, but you regain the original level, equipment, your investment of time and wealth how to do? Further speaking, for the server will certainly turn to you when the boss was? If not?

I am waiting for you to ask me: \\But the \\Open services, joint service battle to solve the country caused by the loss of players? Not kidding? - You have such thoughts not surprising. In the \Why? Let's start with why open new online game service to speak of - do not think this matters more simple, you really do not understand!

early domestic market, opening new service is a simple supply and demand, that is, when the server's load carrying capacity can not accommodate more people, but there are many new players to enter when the game companies must To add servers to meet the market demand, - then, by opening the server's standard is that a server's load reaches 70% of the time. Subsequently, in 2003 hosted a grand first 30% of the server to open a new service where, and why? Because at that time the agent-based domestic companies to count the money from the dealers hand bar, distributors determine the amount of money paid to an agency basis, is its line, and because a game dealer can not tell the real line, so tend to judge based on the number of its server group number! Understand? Server to open the more money the more binding to the!

this point, I think you also see Shi Yuzhu stop hiring people to open new service will be despised and ridiculed because, at least one of the reasons. Contempt Shi Yuzhu, because all of 2006, and actually still use this Xiasan Lan Shi Yuzhu trick! Ridiculed Shi Yuzhu, because I think he will not even get money, you open a new set of clothes for each joint group on the old service, - server did not increase the total ah! This is not their fans to play their mouth What? But who ever thought to Shi Yuzhu's money, he need it cheating dealer that only a few million, 10 million Why? Who could have imagined, others Shi Yuzhu services are they open services together is not done to outsider to see! But the war caused in solving the country's player drain!

open a new service can play a role in that? The old and the new user access to the old user's streaming server! - New users, of course want a fair environment to start the game, having failed to make the old user in the old service, and to the new service will not be long anyway, but also full of class and have good equipment, the value when the trumpet is practice, and I Pasha? The old people have been streaming server, and the remaining group of soldiers Sha Shui yuan to? It does not matter, I merge server ah! Another server, another group of soldiers RMB fight with you! Absolutely no worries about you having nothing to do!

see more brilliant! Achieve two goals at the same time solve the two problems reduce expenditure! You also can not learn other games! Why? Because your game users for server costs are too high! As long as you have done the country a bad battle system, the user is away, impress. I does not matter, the national battle bad I can gradually improve the system, the user will not be a little! What is \- This sentence game company in China call for a few years, but this really Shi Yuzhu's, not many, right?

this, I believe you hold resent this attitude, if not look at my article, it should already admire Shi Yuzhu and his journey, right? But I know you have a question: \props can all hit, \Every day a group of people watching another group of people making money happy, right? \

phrase I was waiting for what you ask, so then I want to say, you look at the people, \5, \

reason you will have questions, because your mind is still stuck in the past, the charge mode on the game: \consider the issue not so! We'd better start to a quiz question, - but this time I will tell you the answer.

issue 1, you play a paid online game props, like money, and this time you do not know what to buy better, how would you do? You will say: \\However, for a very limited amount of money students, but it is the primary user, how can he do? Only one answer, I do not buy it! Do not buy how to play is not going to do? No way, you can only leave the game.

but the \Said earlier, all tasks in paying props I gave you, you hit off, you do not check the information without asking people not one by one try, you know what they are used. Well, would you stay? You will not when you need a prop, but not hit the time to buy my official props? - \

Yes, but do not forget that the \Everyone had to buy official props. Prior to the sale and purchase behavior among players, straight up when I Shi Yuzhu none other! How loss of profits back up?

- hey, I can sell Guia official props! Once you return to the city had to 1 dollar (random example, the price is not the actual number one)! However, this is a dollar you feel well spent! Why? Because you already love this game.

question 2, you play a network game, you have to smash equipment, synthetic stone (by different games may be called scouring stones, precious stones, etc ... ...) is to spend money, but from arms 1 l 2 when there is a chance to fail, this set of ideas is: let you in order to have better weapons, to spend as much as possible. But this seems a reasonable setting, the actual effect? - When you know the design after the money if you are not wealthy, you will drop your equipment Why? No, you will choose to buy product from the hands of other players, that is, firms set the original intention was to make more money, but in fact \\My arms to ensure a certain level before your success rate is 100%! - In fact, this game has in many settings, it has never, as in the \In particular, other games can only rise a total of 10 weapons, are likely to fail at every level, so players do not buy. But the \data) only rose over! Well, now you are a player, first of all, your arms to rise to 10 this process, I make sure before you have to accumulate all the synthetic stones are used up, and you know that this weapon can continue to upgrade, you will be how to do?

of doing, I am not willing to spend money, I had to make do with 10 weapons. No problem, you will stay, because this weapon enough to get you to use, and will not let you play because no money and could not continue, resulting in customer churn.

practice two, I spend money on the total fixating synthetic stone? But the level of your players with their synthetic stones are also used! You can only buy from official here. - Or the old problem, \the user can not belong to me, it does not matter, since he does not belong to me, not to mention I left you a user of this swing. - Perhaps because he stayed on the sale; may be two, as stated before, you do not buy!

You see, what is the essence of buying did not sell? \How do you make are not really earn!

two examples, I would like to have enough. The slightest change is sufficient to see the \The journey is to make you cool to a certain state, based on the description you add a cool cool of the realm, the temptation you willing to spend money! - This change, comparable to that the leakage of the restaurant tax evasion punishment, taxed according to the law to change the incentives in pairs! An award of a penalty, the level of that exposed.

In addition, the \This will not list them one. In short, through game design, game design is closely linked with the promotion, smart operating practices, the sale of reverse thinking, thinking, \in, the loss of old players is not easy, its no grudges between, PK soldiers to defend the yuan free when the interests of players, not money can play a very cool, upgrade, equipment is very easy to collect.

But this is not the end of time, because I wanted to give you about my engagement, \? - Certainly not. So why only the \The next class of \... ... Etc. These. 6, Shi Yuzhu ashes of players,mbt shoes sale, if not also the owner of the top

on my thinking, first from a game in the development of the most important part - talking about the planning part. First, I have been a point of view: planning for this position in the domestic business environment is very embarrassing! Because planning is a decision-making in nature with the work - not an established policy, we can not plan, plan the program but not decision-making, even the best planning case is waste paper. But the plan has chosen this position was on the implementation of the layer, - in a research-oriented enterprises, if the plan is attributable to the implementation of the layer is very scary.

terrible Where? Imagine a hard thought of planning a program, when he took the program to discuss the market when the marketing people say this thing users will not like it - although the marketing department who may not have much for anyone investigating the conclusions, but you no way. When he show it when the technology department, technology department, said this is never realized - even if he does not understand the technology line, people with the same level, why should he obey him? When he show it when the boss to see more simple - the boss said I do not like this program. As a plan, how do? No way.

even in the planning within the department, in a non-leadership position and communicate the cost of planning is high. Just look at the \I hope you read this article after the other in the answer I said: \This is the real answer.

This means that, in China, a market-leading innovation, after the birth, if you want to be achieving out - pay attention, I would like to say again, is in China, the boss's good or bad is important.

either, the idea belongs to the boss, such as Shi Yuzhu pounded his desk that I'm going to a pay props to the player can be hit, that I am stupid X's get out, - then even though the then you think Shi Yuzhu is silly X, but still have to say that the boss wise and follow suit, and finally tell us the facts relentlessly Shi Yuzhu is not at all stupid than monkeys are fine.

either, the owner knows the business, or do not know, but willing to listen to line planning advice, and to make the right judgments, to assist him in achieving the plan. I've heard this rumor a bit on the Shi Yuzhu, said that he was not himself when Which business failures, get a take root document of the meeting room, open to criticism from people across the company, saying nothing, is silent to all the criticisms down. - China a few more so if the boss, I do not believe the best game in the world is the United States Blizzard.

Well, \The products come from? I think the reason on several fronts:

First, the industry environment. We know that China's online game started relatively late, almost all of the whole industry in the early-type companies and distributors are agents posed, which means that you may have ideas, but you can not achieve.

Second, China's enterprise system is difficult for staff to be played out, most enterprises in China, the fact there is no real planning and often a company's rise and fall, the trend of a product often the boss the results of individual heroism. In the previous article said, and not repeat them.

Third, Chinese enterprises in a very long time too lightly professionals. Why do Blizzard game good? At least one reason is that snow on the recruitment of the first requirement is that: you have to play the game, and must play a good game. Turning to China, some game companies, the Nasdaq does not go, it must suits and ties, no diploma behind. - I do not deny the quality of highly educated population and capacity, does not believe that a good game to play well on certain games, but also specialize in surgery, one with no contact with mine and sell sandals fortune down the main meat landed gentry running to invest in online games, leading the company's R & D and operating the game, the result should be obvious to all. This means that, at least professional gamers, the industry should occupy a certain amount. The so-called outsiders control insiders is the description of phenomena, rather than what the reason for success - the success of the fundamental is that outsiders control the process of insiders, you have gradually transformed into insiders.

light of the above, I think the \

said so many things, like talking about the boss. Then the employees? Really useless on What this industry? Of course, no. 7, we have topic ideas go back to the game

that takes the words back. Why would you think that \- Okay, I admit that today, even though I wrote this article, and you read a word of serious here, you may still find the \This concept of the game with us again. I said, in the \But first, it must be very small. Second, he can not achieve this idea. Third, they will be seen as white or even silly X.

all root of the problem is that, as that is defined as: for almost all games run ... ... that we should allow players to experience involves the collection of equipment, level up, skill proficiency and other aspects of the hard work, so After the growth was significant in the sense of accomplishment. The idea for today's most recognized players.

But in fact, this idea belongs to whom? Are you? Does not belong. The idea is Europe and the United States, Japan, the concept of the game. China - mainland China's game development, particularly the short history of the poor, and the pre-, medium-, - well, including the present work is to follow the main point, less original content. We are all to be Europe and the United States, Japan, grew up in the game with irrigation, so many people take for granted that this is the only correct idea of the game, a game is not designed and does not deserve such a called game.

this \I do not know how many people are playing a game, - for example I play \days half of it is quite normal situation - they thought, why the game must be so difficult, will be fun,ugg australia, after the defeat of the monster? Yes, difficult to bring the high sense of achievement. However, the high sense of achievement is that the same addition to no other pleasure? - The first on this issue here, we will be discussing later.

I say that because we are in Europe and the United States, Japan and South Korea have grown up under irrigation game, so most of our producers in the production of the game when the game often than not there will be a responsible even more terrible idea: that we all aspire to be the best high-end, - note, is the best producer of high-end game. Then according to people in Europe and America, Japan and South Korea's idea to make the game. - Based on this, so everything does not meet Europe and the United States, Japan and South Korea thought the game would have to produce ideas to be despised, to be ridiculed and be eliminated.

this a \I have done it like a lot of things back, give two simple examples:

The first is after the year 2000 I owned in a Korean game company, the boss said at the time pay-mode mobile phones in Korea, asked us think this is feasible. We thought then that the game is such a thing entirely. But in fact, did SP's man, and today's players should all know how ridiculous the answer is negative.

second before I also think that a game is difficult, if not complex enough, it is very fun, we used the words \But in fact casual online games I had a good time.

So I think the gaming industry and players inside and outside practitioners should give up the idea inherent in the game, looking for new ideas of their own, and then stick to it, and refuse to try any person, of course, is based on unreasonable premise. Completely ignored the premise of the game concept, simple blindly copy someone else's system that is self-defeating. - This thing we have concluded long ago in China: \

new game ideas come from? Come from the market, come from the users, - each is considered from the \The world's top game production companies, Blizzard, we know that he designed the game, adjust the balance of the time, is to listen to the views of the top players, instead of listening to the views of the boss. - Of course, as mentioned in the current market environment of China would like to be hard not to listen to the views of the boss - at least compared with \Finally, my conclusion and my advocate

Finally, I talk about just that question: In addition to the high sense of achievement is equivalent to no other pleasure? Clearly not, for example, not because of \a lot of interesting plot elements, how to say?

This means that the market should be diversified. What is pluralism? A few years ago the Chinese market are all MMORPG, now dancing, playing a variety of games piled up, is called diversification. But this is a game type for the division based on vertical diversification, and the diverse and pluralistic very sad - you see these different types of online games, and both are Europe and the United States, South Korea first developed, they develop these games class when we doing? - We learn how other people in a single MMORPG.

category has been fixed now the game is very difficult to break in these categories, but the demand for the division of players based on vertical diversification is much room for development. Such as same MMORPG, there should be some system to upgrade to rely on the task, some is to upgrade the yuan, some insist ?? upgrade; a high-end, there is in the end, there are low-end. A game and not say that out of a copy of the system, the game out of a Dailian B system, I had to copy over. - Although I so respected, \

large and the MMORPG + large and dance games, music games, big and large and the racing game ... ... so the results can not be called walking, \multi-homogenization. \\

So my conclusion is: R & D companies should be centered on the player needs to plan their own ideas for the radius of circle, circle to the things inside the covers, to original, to learn, and strive to perfect. Outside the circle no matter how good things, made him the wind to go away. Who do not as a casual game to, no difficulty, go to despise and look down on the low end it, to make low-end games fine, I am afraid that no less than to make a high-end boutique game much easier.

Postscript, a little hope

name \I understand the game. I would like to, \

and in fact I am more concerned about - that is my little hope is to find out? \I hope, \

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