Why spend lots of money to overseas capital betting mobile SNS in China

Recently heard the news, Japan's largest mobile community DENA strategic investment world of domestic mobile phone network SNS website. Reported the amount of tens of millions of dollars involved. If that is true, 2009 will be the mobile Internet industry in China the first major investment of foreign capital.

DENA has announced the official website of the news. DENA is a listed company, in the official online news publication should not be false. Japan in May this year, IVS Summit, DENA Tomoko field director, said the South China 3G market promising, and will intervene in the form of joint ventures in the Chinese market. So now happened, at that time seemed to have been implied. But the world was silent network, and the world network of friends that they deal with this matter and received a large investment in the first two rounds of practice, "kept a low profile."

From reliable sources that, in addition to the current round of DENA investors, there are other overseas investors, joint investment risk. It appears that foreign capital investment in the joint world of the mobile phone network such SNS website SNS is optimistic about the domestic market and the mobile phone industry,wholsale, the future of the Internet:

1, China has the world's largest and fastest growing market of mobile phone users. Data show that by the end of 2008, the Chinese mobile phone users has reached 640 million. However, the Chinese such a large population, consumer power. At present, mobile phone penetration rate of only 40% of the United States less than half the penetration rate of mobile phone users, there are a lot of growth potential.

2, China is the world's largest mobile Internet market. As of the end of 2008, the number of Chinese mobile phone users reached 117.6 million,t-shirt, and 2007, compared to more than doubled, in 2011 is expected to scale up China's phone users will be 360 million. And the next few years to 50% of the market rate of rapid growth, such a big market at home and abroad will surely attract attention and access to capital.

3, China is the world's only open during the same TD-CDMA, WCDMA, CDMA2000 three 3G technology market. The Chinese Government has spared no effort to support and promote the development of 3G, which is bound to be the birth of a large number of mobile Internet applications and services there. At present, only the mobile Internet industry in the early stages of development, lack of a large number of application services and content, and user habits are just beginning to be cultivated. Since last year, the restructuring of telecommunications, mobile Internet tariff reduction, 3G license issuance so that we can see that the Chinese market is beginning to speed up the development.

4, this two-year unlimited scenery SNS has also attracted attention from all sides. From happy, school, home and professional SNS this website to the major Internet portal, the layout of the SNS, as well as telecom operators have entered the SNS communities, SNS show the relationship between the network users, as well as the establishment and maintenance of business in the extended play an increasingly role. SNS has become one of the hottest Internet vocabulary. The hottest combination of SNS and 3G so obviously would be a very imaginative future market.

5, the mobile community sites in China or in the initial stage, but the rapid development of the number of users is growing rapidly. Data show that in 2008 China's mobile SNS market size of active users of 25 million, in 2009 this figure is expected to rise to 33.4 million. Chat which accounted for the majority of friends. SNS other rich applications and tools are still very scarce, and which draws a large portion of the SNS application of the Internet, but the long term, the needs of mobile SNS service providers in line with China's characteristics and needs of mobile users a wide range of applications.
So, DENA to take strategic investment to enter the China market than their own would be more at home to do some smart, yet wise. Guess the last two years there will be more foreign mobile Internet company to enter China a similar approach, and will further change the pattern of domestic mobile phone SNS.

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