From the ancient Olympic Games to the development of sports shoes

Human history from the ancient Olympic Games to date, has gone through dozens of centuries. The first athletes to participate in the Olympic Games are barefoot running, but after this long period of time after the athlete is now ultra-light materials mm plus precision manufacturing technology to the sports shoes, they are made, along the track.

History

Ancient athletes running barefoot, is neither safe nor comfortable. In the 19th century, the British track and field coaches have found that the soles of the feet soles with a relatively fixed, to improve their adhesion to make athletes run faster. They maybe not think that this idea gave birth to a glorious future of sport shoes industry.

In 1868, the United States track and field athletes • William Curtis put the running a nail into its soles, relied greatly enhanced performance, this is the first spikes. In 1890, the British Joseph • John Williams • Foster the creation of the "J • w • Foster children" shoe company. This is the world's first professional production of sports shoes with heels of enterprises, production using manual processes. The company is now world-renowned W Peng Wan-related (Reebok) predecessor.

Manufacturing sports shoes at the global level has become a highly profitable industry. Nike and Adidas in the world 100 most influential brands in the ranking were ranked 33 and 67. 20th century since the 80's, dressed in order to achieve comfort and efficiency to improve sport, more and more people started buying sports shoes. In young people with a decent pair of shoes is a very worthwhile thing to show off.

Technology

Experts point out that people's feet by 26 bones, 33 joints, 19 Si meat, dozens of blood vessels, nerves and more than 100 key components, to complete their leg of the six basic actions: flexion, extension, collection, Chin, spin, turn. All the foot of a pair of shoes, not only to avoid foot blisters after a long campaign and callosity, but also increase the velocity, absorption and reduce the vibration when we are walking and friction, and promote blood circulation foot to foot to better bear the weight of the body .

University of Calgary, Canada studies have shown that the movement of the legs to reduce vibration to maximize storage in human muscle fibers in the role of energy, it needs to make an issue of the sneakers. • designer Benno Nigg said that the most suitable shoes to athletes to improve performance by 4%, the proportion of the equivalent of a marathon on 4 minutes.

Today, the design of sports shoes has reached a very high standard, the entire shoe using ultra-light materials, built-in adjustable spring in the cold, snow, high winds,timberland, such as normal use under the harsh environment, the ventilation system can also break up the human body issued heat.

The current classification of footwear technology, more than ever, meticulous, and from the track and field to basketball, football, cycling up to boxing, there are specialized for the selection of shoes. Material from the shoe, the spikes have been pulled out of the stage of history, the current popular material is the most respected Chin, carbon fiber, thermoplastic elastomer poly vinegar Hytrel, and Abzorb shock-absorbing material GoreTex waterproof breathable materials and so on. Experts predict that these and other well-known sports as yet unknown technological achievement, the 2004 Athens Olympic Games will be a great stage for the unprecedented.

In recent years, the application of the material in the shoe one after another. Japan's Ai Shi Ke private (ASICS) sporting goods company, has developed a material impact Speva, built in the soles of the millions of people marching in the material elements of the same flexibility as the spring to reduce the impact and help the pace for the next push. At the same time, brand new balance the United States (New Balance) developed a "roller-stability system," designed to DuPont Hytrel material into ultra-light soles, reaching the same result.


Brand

In 1895, the British Foster was a good deal of the products favored by well-known athletes, well-known significant increase in 1924 Olympic Games in Paris even become the official designated brands of sport shoes. Williams in 1958 • Foster's two grandchildren together to take over the mantle grandfather, founded the Reebok - Reebok The name comes from a good run of the African antelope. Reebok in 1979 to enter the U.S. market, priced at 60 U.S. dollars per pair of shoes, was the most expensive sports shoes. Two years later, sales of more than 1.5 million U.S. dollars. In 1982, In order to meet the popular Reebok aerobic exercise and the introduction of the "freestyle" women's running shoes, when sales doubled. Subsequently, the Reebok for the football, baseball and many other sports to develop the sports shoes, sports star hired to carry out propaganda, it is the same in the United States Football League career, basketball association official bodies, such as a huge sponsorship agreement signed. Reebok's net income in 2003; reached 3.485 billion U.S. dollars.

Nike (Nike) the name, derived from Greek mythology, the goddess of victory Nike. After 40 years of struggle, the United States currently account for Nike athletic shoes global market share of 40 percent, is the leader in the field. 2003 annual sales exceeded 10 billion U.S. dollars mark, is a well-deserved hegemony of sports.

Germany is another of the Adidas sporting goods giant, in 2003 sales of 6.27 billion euros. Adidas first half of 2003 sales in the United States dropped by 17 percentage points,chi hair straightener, to this end the company launched a large-scale publicity campaign to invite Muhammad Ali, as well as football stars David Beckham and other popular Jackson to promote their products for their appearance .

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